The basics of a pricing from online marketing standpoint

Although online pricing partially uses traditional methods inherent in the real market, it has its own characteristics in the electronic market. The traditional physical products pricing model relying marginal cost is not always applicable to information products, as they have virtually zero marginal cost. The assignment of the development costs of the first copies of the electronic product to fixed costs is forcing the company to build pricing payment of fees for the use of all the subsequent copies. Availability of information on the market makes the price information open to both consumers and competitors. Individual offer of goods and services in accordance with the specific needs of customers enables individual pricing. A variation of lease or license-based fee on the electronic market is one of the most profitable pricing monetisation models in the web. According to HTP Digital, a savvy digital marketing Manchester agency specialising in promotion and strategy development, switching to subscription-based licensing helped to press for up to 24% increase in revenue in 7 huge businesses. The company sells the right to use a product created by it once, (e.g. online database) and the price of such product in this case is not based on the marginal costs or the overall cost of its creation, but depends on the total number of subscribers, although each of them may use the product in different ways.

The aspects influencing pricing models

The decrease in the prices of goods on the Internet can be influenced by various factors. Sales agents (e.g. a digital platform) enable customers to know and compare the prices of many sellers. Knowing this, sellers tend not to fall out of the price range of the market. Duty free zones reduce differences in prices (especially this fact is true for the US, where in different states different tax rates are utilised). Continue reading

Ultrasound Cleaning

Industrial-scale Cleaning: Ultrasound Method Set In A Place

Ultrasonic cleaning is largely used in large scale and mass production facilities for removal of grease, oil, scale, rust, polish residues, loose layers of soot and other contaminants from the surfaces of small parts of complex configuration prior to coating. As a rule, the objects chosen to be subjected to ultrasonic cleaning feature deaf and threaded holes, deep depressions, grooves, hard to reach areas, etc, in other words,

Ultrasonic cleaning of parts from oil and grease contamination is oftentimes carried out in an aqueous alkaline solution. The choice of formulation depends on the nature and properties of the contaminants and the material from which the manufactured parts.

These compositions in some given amount include caustic soda, soda ash, sodium silicate, trisodium phosphate, potassium potassium bichromate, surfactants and etc. In order to reduce the viscosity of contamination and better action of the solution, the bath temperature should be warmed up to 55-60°C. The solution is partially or completely heated through the absorption of the ultrasound energy. Bath can also have its own heating and cooling systems.

Purified items washed in hot water are blown with compressed air until complete drying. Steel parts, if required, are passivated in sodium nitrite. Ultrasonic cleaning is carried out by corrosion in acid solutions and in water. The compositions of acid solutions as diverse use them depending on the material of the workpiece. These solutions include various combinations and amounts of sulfuric, hydrochloric, nitric and hydrofluoric acids, sodium chloride, calcium fluoride, potassium fluoride, and other substances. Prior to ultrasonic cleaning, to soften the scale and oxides and for better penetration into the pores of the cavitation bubbles can be subjected to etching.

Paint, enamel and resin surfaces of the parts are removed in ultrasonic baths with organic solvents: fuel (gasoline, acetone, benzene) and nonflammable-tetrachloride, pentachloride and trichloride ethylene materials.Depending on the composition and properties of impurities ultrasonic cleaning lasts from several tens of seconds to several minutes.

The equipment

Installations for ultrasonic cleaning consist of vibration sources, power supplies and bath or unit. The source of the vibrations are usually electromechanical, piezoelectric and magnetostrictive transducers. Power supplies converters are alternators of ultrasonic frequency. Some companies take advantage of innovative, patented technologies: thus, Hilsonic, one of the largest ultrasonic cleaner manufacturers, is known for its advanced protection mechanisms, installed in mid and high-end class equipment, which guarantees long years of trouble-free functioning and naturally a prolonged warranty.

Ultrasonic cleaning baths are typically made of stainless steel, with acid and alkali-resistant rubber coating. Ultrasound machines, in which all the operations are mechanized, processing the materials with cleaning products (washing, cleaning, passivation, secondary lavage) can also be used.

Ultrasonic method provides a high quality surface finish, its use reduces the consumption of chemical materials and the use of expensive organic solvents. The main disadvantages are: the need for large electrical capacity, operational complexity and high cost of electrical equipment and appliances; plus problems may occur when cleaning truly bulky items.


Extremely Deep Borehole Drilling

The most deep-seated gas-bearing layer in Europe lies in Magossa (Northern Italy) at the depth of 6100m, while the deepest industrial gas production borehole (7460m) is located Texas , USA.

A decent visual representation of the modern super-deep borehole and its equipment is available at the example of one of the deepest wells in the world – Beida site drilled in the state of Oklahoma. The well depth equals 9159 m. The drilling works began in 1970 and lasted for 1.5 years. The height of the rig is 43.3 m, load capacity – 908 tons. Drawworks power equals 2000 kW, and each of the two mud pumps – 1000 kW. The total capacity of the ground circulation system for the mud is 840m; the wellhead blowout valve operates with a pressure of 105.5 MPa.

The biggest-mounted drilling rig floating platforms are considered to be the ones developed by Aker H-6e, produced since 2009 by the Norwegian company Aker Drilling. For example, the first models of this series of semi-submersible were drilling platforms Aker Barents and Aker Spitsbergen with a working deck area of 6300 m2 and drilling capabilities up to 10km in water depths of up to 3 km.

Borehole drilling innovative trends

The general trend of oil and gas extraction from deep-seated horizons can be illustrated by the following figures. Just 20 years ago the greater share of oil (66%) was extracted from the youngest Cenozoic rocks. The older Mesozoic rocks mined provided 19% of the oil, and ancient Paleozoic rocks oil extraction share equaled 15%. Now the situation has changed: the main suppliers of oil are now considered to be Mesozoic rocks, while Paleozoic rocks occupy the second place.

Thus, one of the tasks of drilling ultra-deep wells is to find oil and gas horizons at greater depths. Only the super-deep drilling can put an end to the controversy between the organic and inorganic hypotheses for the origin of oil. Finally, super-deep borehole drilling is a prosperous direction as for a more detailed study of the Earth’s interior. After all, today we know more about open space rather than about the insides.

The industry gets an extra impulse due to technology innovators, such as EGS Company (European Geophysical Services), based in United Kingdom. Being a seasoned expert in geophysics and borehole drilling tasks, the company develops and enhances the approaches, thus pushing the business level industry to the next level. The business cooperates with both governmental and private enterprises, so feel free to get in touch with the company reps if you are looking to outsource a borehole drilling mission of any complexity.

Ultra deep drilling explained

Drilling ultra-deep wells is an extremely complicated process; however, the direction is extremely beneficial from geophysics point of reference. It’s a common knowledge that the pressure and temperature is increasing proportionally with the depth. Thus, at a 7000m under the ground even hydrostatic pressure rises to 70 MPa and keeps on increasing with each 1000 meters. Resolving the challenge of creating a pump and supplying liquid that stand out extremely tough conditions will allow deeper digging, which may grant an access to huge volumes of data on the structure of the planet.


Building A Stunning Street Lighting Concept

When thinking over the functionality of an outdoor lighting system, the aesthetic component should still be the key aspect to pay attention to. First and the foremost, let’s figure out the main lighting areas: the entry as well as the main path demand more illumination, than other locations; pay attention to the working areas and make sure the garage driveway is also well-illuminated. A ‘well-illuminated’ area doesn’t necessarily mean that the fixtures of identical performance should be used: feel free to experiment with rays directions, lighting levels and shadows.

Street lighting options to choose from

Consider the option of complementing the system with both individual and multi-source lighting fixtures. Fortunately, the market is oozing with units to complement virtually any style. Pick up the minimalistic LED-based lighting panels to accentuate the modern style or make your choice in favor of victorian streetlightingor heritage streetlightingilluminators. When considering this or that option, remember that forged metal, galvanised and coated metal constructions are considered to be the most reliable ones. However, if you are looking to save on lighting fixtures, you may want to buy some plastic model that still meets the design requirements.

Lighting add-ons to harmonise the look

Upgrade the exterior with additional lighting units to guarantee smooth transitions between bright lighting sources. The walls, railings, columns and many other elements will surely go perfectly with the look. However, avoid placing lighting devices or directing the lights to the windows. For the best choice of traditional street lighting consider the option of Metcraft – the company, finding itself comfortably among the most prominent lighting manufacturers, offering hundreds of products to choose from. Continue reading

pipes, fittngs & flanges3

The Industrial Use Of Flanges

Flange represents a steel element in the form of a ring and serves to secure the interconnected pipe pieces, fittings vessels, apparatuses, components, units as well as control valves, gates and etc. All the types of flanges can be clearly divided into nine types, according to the execution of the sealing surface. Industrial flanges can be neatly divided into categories based on the nominal size, pressure and specific method of fixation, i.e. attachment.

The functional characteristics of flanges

Flanges play a crucial role in assembling of pipelines of various diameters, technological equipment and complex of individual nodes. At first glance, flanges production is something straightforward, not involving plenty of industries. However, considering the example of a Birmingham-based company AlexanderComley, one will notice that custom stainless steel flanges, bespoke flanges and butt weld fittings uk production is demanded by moneyed oil, gas, petrochemical and even defense industries.  The production of tubesheets, tightly connected with flanges manufacturing, is the second demanded service according to AlexanderComley marketers.

Bespoke flanges may be produced in the form a separate parts, as well as components of more complex systems. The flange is typically attached to a source element by the means of welding or in tandem with the other flange by bolting.

Continue reading


Gambling in Germany – Service & Quality

According to DGFEV Online Casino, a prominent German gambling reviewer, service level is the most important method of attracting and retaining customers; its value for the casino is simply impossible to overestimate, because, unlike the games or equipment, it cannot be copied. Service is the main way to be remembered when selecting the gambling establishment from a large number of options. Service is something that makes the institution and individual. Continue reading

Cubic Housing by Lot in Thessaloniki, Greece 10

Maintaining The Specified Air Parameters In Underground Parking Lots

To maintain microclimatic regime in car parking docs a range of parking ventilation systems can be implemented, e.g.:

  • Artificial and natural extract of fresh air
  • Artificial and natural inflow hoods
  • Mechanical supply and exhaust ventilation

A completely natural ventilation complex is rarely installed in car underground car lots, because such systems largely dependent on weather conditions, plus they demonstrative poor performance during peak hours, when air exchange is demanded most.

A mixed ventilation (natural and mechanical ventilation) type is commonly used on semi-open parking lots, while a completely mechanical system is mounted in covered parking facilities.

The presence of CO (or carbon monoxide) components in the air may be dangerous for the health and even lives of people. Carbon monoxide is released during the process of burning, but in the cities and parking lots in particular, the main sources of hazardous gas generation is represented by automotive internal combustion engines. Carbon monoxide is dangerous because a human cannot sense of smell it, naturally taking no take steps to leave the danger zone. CO entering the lungs rapidly enters the blood and gets in contact with the hemoglobin, whereby the oxygen transfer is blocked at the cellular level, causing asphyxiation.

The ventilation management is oftentimes automated to optimse the performance of the mechanisms. Keeping the car park ventilation system enabled permanently, even with a small number of cars parked, is a waste of money. A decent ventilation system is packed with automatic sensors and controllers, so the system can turn on the necessary component separately at any time, for example, based on the analysis of air on CO presence.


The Benefits Of GRC-based Cladding Panels

Glass reinforced cladding panels are used mainly for architectural purposes and provide a spectacular opportunity for the expression of individuality in design, which no material can offer. A rare combination of features and capabilities of glass reinforced concrete allows:

  • Creating non-standard products customized for non-standard buildings
  • Creating modular elements for serial unified construction
  • Using GRC as a facing material in new facade panels mounted directly on top of the old building’s facade

Technically, this can be implemented with respect to any individual case on the basis of at least three of the following solutions:

  • Utilising panels in the form of thin GRC shells with stiffeners
  • Utilising GRC thin shells, mechanically fastened to steel mounting frames which are then attached to the frame of the building (e.g. ventilated facades)
  • Utilising GRC shells that act as permanent formwork

Carefully constructed molds made of metal, wood, plastic or synthetic rubber give almost limitless opportunities for diversity of surface finishing, from the very strict textured patterns to the most bizarre shapes, elements and ornaments.

The combination of the basics of white or gray cement with the addition of small amounts of inorganic pigments, as well as specially selected by color sand and other aggregates from different parts of the world, creates a wide palette of colors that meets the needs of the most demanding architects.

The set of techniques for applying GRC-based materials is characterised by terrific diversity: from the most simple to the most advanced. An already molded object with a base of gray cement can be colored with a permanent coating. However, the material introduced in GRC products and forming the front finishing layer does not require special care, except for cleaning.


Complex Test Rigs Systems: The Principles Of Work

To shorten the time needed for adjustment and launching the automated systems integrated the complex test rigs are created or purchased. These rigs are designed for specific systems and allow overcoming dozens of significant issues that arise during commissioning and start-up, plus it enables the personnel to eliminate inaccuracies in project planning.

Troubleshooting the errors, associated with the complexity of conjugation with the technical means of computer control and management of the facility, requires considerable time and effort. Therefore, the device system is subjected to close to real and extreme conditions on the test rigs. The tests imply verifying the correctness of computer interaction with the sensors, actuators and devices displaying various parameters; input, processing and output of information; algorithms and programs.

In the test program on the rig a lot of attention is attached to checking the immunity of signaling channels. The effect of interference is investigated, and the areas of reliable operation of the system in terms of noise in the coefficients and their suppression in the signal path are monitored. Basing on the effectiveness of the shielding lines, the best combination of ground screens and chains of transmission channels is chosen.

Comprehensive technology rig eliminates any interference due to the presence of electric and magnetic noise in the room where the computer is established. Furthermore, crosstalk can also be identified.

The process described, especially in aerospace manufacturing or aero tooling, typically includes a full range of computers, information sources (sensors, control panels, etc.), control receivers and display devices. The test equipment can also be complemented with devices generating additional signal interference.


Visiting A Head Injury Solicitor: What To Expect

If you arrived at a decision to submit an injury compensation claim and made your mind to hire a no win no fee solicitor, you should be ready for close cooperation to increase the chances to win. During your first visit appointment with a solicitor you should be ready to answer the questions on the accident: a legal expert will highly likely ask to describe the circumstances of the accident, indicate the exact time and place and etc. You will also need to present the experts’ conclusions by the doctors examined you after the accident, the documents on the treatment received is also a huge advantage.

Even though providing as much details as possible is highly appreciated when submitting brain injury claims, don’t worry if you cannot recollected particular episodes of the event – a temporary memory loss is a common thing when a person suffers a head injury. Being honest with a solicitor is different – there is no point in inventing fake circumstances or give false testimony, since it may have a negative impact on the case, and if everything some facts you like to be concealed will be revealed, you will not only put your reputation in jeopardy, but also be fined and cover all the legal expenses (which is typically a huge amount of money).

The tricky cases of making a diagnosis

Doubtlessly, diagnosing a broken arm is a relatively easy job, while the state of affairs in brain injury cases is totally different – the initial diagnostics is oftentimes characterised by very surface results. Therefore, as time passes your concentration, social adaptation or memory may have deviations; and an experienced solicitor is aware of the fact a pause may be necessary when submitting brain injury claims.

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